Trace

Three tabs. Two spreadsheets. One 47-step copy paste ritual. Just to confirm an order. Declare a national emergency.

Trace turns messy workflows into clean, reliable automations without forcing you to rebuild your business. It maps how you actually work, then assigns the right agent human or AI to each step. You keep final say. The busywork goes away.

Spin up multi-step workflows from scratch or grab proven templates. Plug in your stack, and Trace connects your apps, unifies data, and gives AI full context so it knows customers, orders, invoices, and team roles. No black box magic. Just governed automation that you can audit, tweak, and trust.

Use prebuilt blocks for data extraction, scoring, enrichment, and routing. Run tasks in parallel, trigger from any event, and get instant notifications when human input is needed. Every run is logged. Reruns are one click. Permissions stay synced to your org.

For online businesses, this means faster order ops, cleaner CRM, quicker support resolutions, and campaigns that actually launch on time. You reduce errors, shorten SLAs, and stop living in browser tab purgatory.

Who is it for? Founders, operators, ecommerce and marketing leads who want automation that respects real-world processes and keeps teams in the loop.

Best features:

Workflow mapping that mirrors how your team already operates for fast adoption
Human in the loop controls so approvals and exceptions stay safe and auditable
AI agents with business context from unified data for smarter decisions
Prebuilt components for extraction, scoring, enrichment, and routing to launch faster
Parallel execution and custom triggers to speed up end-to-end processes
Detailed logs, reruns, and permission syncing for governance at scale

Make work move itself with AI that understands your business while you stay in charge.

Use cases:

Lead routing and scoring from web forms to CRM with instant owner assignment
Order validation, fraud checks, and fulfillment handoffs across ecommerce apps
Customer support triage that summarizes tickets and escalates with context
Invoice capture from emails, approval workflows, and auto-sync to accounting
Content production pipelines that move briefs to draft to publish with reviews
Post-purchase workflows like returns, refunds, and loyalty updates

Suited for:

Best for founders, operators, ecommerce managers, and marketing leaders drowning in manual steps across tools who want reliable automation without rewriting SOPs and who need clear approvals, visibility, and control.