Airtable

Airtable clocks in as your ops assistant, herds approvals, fills the fields, and syncs your stack while you run the business. It babysits the data, not you.

This is an AI-native, no code platform that lets you build custom business apps fast. Spin up AI Agents to draft, route, summarize, and trigger actions across thousands of records. Use interfaces, automations, and real-time sync to stitch your stack together without duct tape.

Need to collaborate with clients or vendors? Launch secure portals so guests can submit, review, or approve without touching your core base. Keep control with centralized permissions, RBAC, and admin controls. Compliance boxes like ISO, SOC 2, and HIPAA are ready, and customer data is not used to train models.

Airtable scales to 100M records, integrates with Slack, Google Drive, Salesforce, Jira, Zendesk, and more, and lets you deploy AI from OpenAI, Anthropic, Gemini, or Llama. Grab templates and AI Plays for marketing ops, ecommerce operations, product development, translation, and reporting.

For online business owners, this means fewer tabs, fewer manual updates, and far fewer “who touched this?” moments. Build the workflows you need, automate the busywork, and keep a single source of truth that actually stays true.

Best features:

AI Agents handle drafting, tagging, summarizing, and routing work across records and tools
Portals let external clients or vendors collaborate with granular access and clean UX
Scalable automations and real-time sync to keep data, teams, and tools aligned
Visual interfaces and dashboards turn databases into usable apps for every team
Enterprise-grade governance with RBAC, audit logs, and ISO, SOC 2, HIPAA options
Deep integrations with Slack, Google Drive, Salesforce, Jira, and Zendesk

Let the table do the work while your business scales and your tabs shrink.

Use cases:

Ecommerce ops: centralize product catalog, inventory updates, and channel listings with automated QA and vendor portals
Marketing pipeline: brief intake, content production, AI copy drafts, approvals, and multi-channel publishing
Customer support: auto-triage tickets, summarize conversations, and sync statuses between Zendesk and Slack
Sales ops: enrich leads, route accounts, track renewals, and sync fields with Salesforce without manual spreadsheets
Product launches: coordinate tasks, assets, and cross-team approvals with interfaces for exec reports
Localization: translate at scale with AI drafts, reviewer workflows, and version control

Suited for:

Founders, ecommerce operators, marketing leads, and ops managers who are juggling spreadsheets, disconnected SaaS, and approval chaos, and need a secure, scalable source of truth that automates the grunt work.