Old rule: build your own store, feed the ad monster, and pray the cart behaves. New rule: list where Brazil already shops before coffee. That's Mercado Livre, and it plays nice with operators who care about speed, margin, and repeat buys.
You get native trust from day one. Mercado Pago handles Pix, boleto, cards, and installments, so checkout converts without hand-holding. Because in Brazil, Pix isn't a feature, it's a reflex.
Logistics is handled with Mercado Envios and Fulfillment, so fast delivery and tracking aren't your nightly headache. Add free shipping where it pencils out and watch your buy box odds climb.
Setup is straight. Open your seller account, connect your catalog via API, ERP, or CSV, map variations, and set pricing rules. Enroll SKUs into Envios or Full, flip on Mercado Ads for sponsored placements, and layer coupons or deals to spike rank and ROAS. Manage Q&A and reviews from one dashboard, then iterate with SKU-level analytics.
You focus on product, price, and inventory. The platform handles payments, delivery, and buyer protection, which keeps disputes from eating your calendar. Want broader reach? Cross-border options exist with local payments and logistics support.
Result: faster time to revenue, higher trust, and a sales channel that behaves like a growth engine instead of a science project.
Best features:
- Mercado Pago with Pix, boleto, cards, and installments to lift checkout conversion and AOV
- Mercado Envios and Fulfillment for fast delivery, better SLA, and stronger buy box share
- Free shipping programs and subsidies to increase visibility and conversion rates
- Mercado Ads search and display placements to rank faster and scale ROAS
- Robust seller protection and dispute tools to cut fraud and chargebacks
- SKU-level analytics and pricing controls to optimize margin and inventory turns
Sell where Brazil already shops and let native payments and fast logistics convert for you.
Use cases:
- Launch Brazil sales without rebuilding your entire tech stack
- Add a high-intent marketplace channel to diversify beyond your DTC site
- Move seasonal or overstock inventory with deals, coupons, and ads
- Test product-market fit in Brazil before deep retail expansion
- Scale cross-border selling with local payments and managed logistics
- Expand a catalog in electronics, fashion, home, or auto with trusted distribution
Suited for:
Ideal for DTC brands, resellers, and manufacturers who need Brazil reach, local payments, reliable logistics, and a faster path to profitable marketplace growth.
Integrations:
- Native API, Shopify via apps, WooCommerce, Magento, VTEX, Nuvemshop, Bling ERP, Tiny ERP, TOTVS, Linx, ChannelEngine, ChannelAdvisor, Linnworks