While you're still copy pasting tracking numbers, sharper sellers plug into Lazada and wake up to orders across six countries. They spend mornings on strategy, not chasing couriers.
Lazada is the Southeast Asia marketplace built to scale brands fast. Reach Indonesia, Vietnam, Malaysia, Thailand, Singapore, and the Philippines from a single ecosystem. Lazada Logistics and FBL handle warehousing, last mile delivery, and returns. Payments are handled too, including Lazada Wallet, cards, bank transfer, and COD.
You get real traffic, not wishful thinking. Run marketplace advertising like Sponsored Discovery and banner placements. Join mega campaigns like 9.9, 11.11, and 12.12. Add vouchers, bundles, and free shipping to lift conversion. Go live on LazLive to demo products and answer questions in chat.
Setup is straightforward. Onboard with compliance docs, open local or cross border stores, and connect your catalog via API, CSV, or connectors. Send stock to FBL or use pick up and drop off. Manage everything in Seller Center, from order management and SLAs to returns and performance.
The result is predictable scale without building your own logistics or payment stack. Faster delivery boosts conversion. COD unlocks buyers who prefer cash. Seller analytics show what to fix next. You focus on products and brand, while Lazada brings the buyers and the pipes.
Best features:
- Regional reach to six SEA markets for rapid market entry
- Integrated logistics and FBL for faster delivery and higher conversion
- Multiple payment options including COD and digital wallet to lift checkout rate
- Built in traffic with mega campaigns and marketplace ads to lower CAC
- Seller Center analytics and dashboards to optimize pricing and inventory
- LazLive and in app chat to drive engagement and real time sales
Plug into Lazada, tap six markets, and let logistics, payments, and traffic come pre installed.
Use cases:
- Launch a brand in Southeast Asia without building local ops
- Offload fulfillment to FBL for Prime like delivery speed
- Clear excess inventory during 9.9, 11.11, and 12.12 campaigns
- Test product market fit in Indonesia or Vietnam before deeper investment
- Run a cross border store while keeping payments and taxes compliant
- Acquire new customers using Sponsored Discovery and targeted coupons
Suited for:
D2C brands, SMEs, and wholesalers that want regional growth in Southeast Asia and need a turnkey solution for logistics, payments, and demand generation.
Integrations:
- Lazada Open Platform API; Seller Center; Lazada Logistics and FBL; ChannelEngine; ChannelAdvisor; CedCommerce; Linnworks; Shopify and WooCommerce via multichannel connectors; Lazada Wallet; major cards and COD
