Some brands meditate under waterfalls for clarity. Others just use Toluna.
Toluna takes the guesswork out of knowing what your customers actually want, with a side of AI so precise it almost feels like cheating. You get a global panel of over 79 million real people - not just bots or bored survey-takers - so you're not basing your next campaign on your cousin's opinion.
Their platform handles everything from ad testing and packaging tweaks to deep-dive product concept validation. Real-time analytics keep you grounded, so you aren't making decisions on ancient data. Toluna's HarmonAIze lets you build hyper-realistic consumer personas faster than you can say 'pivot,' while the QSphere makes sure your insights are cleaner than your browser history after incognito mode.
Pick your own adventure: DIY research for control freaks or full-service for those who'd rather focus on the million other things demanding your attention. The end-to-end approach means you don't have to piece together ten different tools to get one clear answer.
Perfect for business owners tired of flying blind and making decisions based on hunches. Whether you're tweaking your online store's messaging or launching the next big thing, Toluna turns unpredictable markets into opportunities, with insights delivered at the speed your business actually moves.
Best features:
- Global consumer panel for real audience feedback
- AI-powered persona generation for realistic insights
- Real-time analytics for immediate decision-making
- Flexible service options from DIY to full support
- Integrated qualitative and quantitative research tools
- Rigorous data quality controls for reliable outcomes
Decisions made with Toluna feel less like guesses and more like déjà vu for your bank account.
Use cases:
- Optimizing ecommerce ad campaigns with real-time consumer feedback
- Testing new product concepts before costly launches
- Refining website messaging based on validated personas
- Evaluating shopper experiences to boost conversion rates
- Rapidly assessing packaging or branding redesigns
- Uncovering market trends before your competition does
Suited for:
Online business owners and brand managers frustrated by hazy consumer data or unreliable feedback who need sharp, actionable insights to outpace change.
Integrations:
API integrations, survey tools, analytics dashboards, CRM systems
