tools»clay
Clay

Clay

Lead GenerationAutomation & WorkflowsCRM & Customer Management

One platform for unique data, AI insights, and automations to turn research and outreach from slog to revenue.

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Clay

You could chase premium data across the internet like a medieval scribe on a caffeine bender, or you could just use Clay and let your revenue plans skip the papercuts.

Clay combines over 100+ top-shelf data sources, AI research agents, and automated workflows into a single command center for anyone responsible for finding, vetting, and converting leads. Think of it as your own private intelligence agency, minus the trench coat.

Instead of endless tab-switching, Clay pipes enriched leads, intent signals, and AI summaries straight to your CRM or outreach platform - no sleuthing required. It does the heavy research, spots shady domains, tracks real-time behavior shifts, and formats campaigns for every channel. Now you can actually act on your data before it expires from old age.

For founders, sales pros, marketers, or operators with more hats than hours, Clay's automations take grunt work out behind the barn. Build smarter lists, test campaigns on the fly, and integrate everywhere you need, so growth experiments don't feel like medieval torture. And since Clay keeps data compliant, you won't be getting love letters from the GDPR goblins.

Clay's where resource-strapped GTM teams stop improvising with duct tape and start scaling like the big players, minus the IT drama.

Best features:

  • Connects to 130+ premium data sources for instant CRM enrichment
  • AI research agents find insights and spot risks missed by others
  • Automated lead enrichment, scoring, and outreach saves hours weekly
  • Real-time buyer intent and event signals for timely engagement
  • Flexible workflows and formatting tools to launch campaigns fast
  • Integrates seamlessly with CRMs, email platforms, and ad tools

Clay swaps your data detective work for actionable insights and automations that actually move the revenue needle.

Use cases:

  • Automated B2B lead sourcing and qualification
  • Enriching CRM contacts with up-to-date intelligence
  • Building and launching targeted multichannel campaigns
  • Monitoring competitor or customer events (funding, job changes)
  • Flagging suspicious or fraudulent prospects before outreach
  • Testing new go-to-market strategies without technical hassle

Suited for:

Perfect for sales, marketing, or growth teams tired of data scavenger hunts and manual prospecting. For founders and operators who need leverage to scale, experiment, and actually enjoy the growth process.

Integrations:

Salesforce, HubSpot, Pipedrive, Outreach, Zapier, Google Sheets, Apollo

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