Some brands dream about sales spikes. Others hire 75,000 people to nudge the universe in their favor.
Smollan isn't just a retail merchandising company - they're your quietly relentless growth engine. For 90 years, they've helped brands and retailers win right where it counts: the chaotic, blinking battleground known as the point of purchase. With operations in 61 markets and boots on the ground in every corner, their network doesn't just see your customers - it practically knows what aisle they lost their shopping list in.
Online sellers scaling from Shopify to Amazon crave more than dashboards and guesses. Smollan's blend of hands-on merchandising, live activation, and data-driven digital commerce lets you see what's working and tweak what isn't, fast. Their tech solutions don't just deliver insights - they hand you actual next steps, from better shelf placement to conversion-focused in-store campaigns.
The best part? Smollan's partnership approach scales to your ambition, whether you're a global powerhouse or a DTC brand with big retail dreams. Their playbook boosts customer engagement, improves operational precision, and drives sales at every touchpoint. Less theory, more proof - in the form of increased footfall, tighter data, and shoppers who leave with your products instead of someone else's.
Best features:
- Global presence in 61 markets so you aren't stuck watching from the sidelines
- 75,000-person workforce ensures real action, not just nice reports
- Proven retail growth strategies shaped by decades in the trenches
- Human touch plus tech, for insights you can actually act on
- Data-led activations that connect digital to in-store and back again
- Scalable solutions for both rising and established brands
Some call it retail magic; Smollan just calls it doing the work that actually moves your products.
Use cases:
- Boosting in-store product visibility for new launches
- Syncing ecommerce and brick-and-mortar strategies
- Running data-driven retail activations
- Improving conversion at the physical point of sale
- Expanding into new regions with local know-how
- Collecting actionable shopper data for rapid iteration
Suited for:
Best for brands and retailers aiming for omnichannel growth and sharper performance in physical retail, from DTC upstarts to global players.
Integrations:
Shopify, Amazon, ERP systems, retail POS software, data analytics platforms
