Apparently, real men were supposed to wash their faces with bar soap and call it a day. That 'manly neglect' trend aged about as well as dial-up internet.
Baxter of California brings grooming out of the cave with hair, skin, and shaving essentials that actually care for your face - no lumberjack beard required. Their award-winning formulas swap harsh chemicals for natural ingredients, giving your products the integrity your brand promises to your own customers.
From the classic clay pomade to exfoliating body bars and anti-aging creams, Baxter's lineup doesn't just slap a label on masculinity. Each item is engineered for results that modern men notice, whether they're running the boardroom or just running late. Paraben-free, ingredient-conscious, and straight-talking, these products fit right into premium grooming bundles or gift sets on your Shopify, Amazon, or independent ecommerce site.
Baxter of California isn't just selling skincare; it's letting you give your customers the confidence to actually read an ingredients list - and understand it. Small or large MOQs make it practical to trial and scale, while their education-driven content makes cross-selling refreshingly simple. Boost your margins and brand trust by carrying grooming solutions that were considered “luxury” before men cared about self-care.
In short: It's high-performance grooming for brands tired of selling outdated basics.
Best features:
- Award-winning, natural formulas your customers actually trust their faces with
- Paraben-free and skin-friendly, so you won't answer complaints about breakouts
- Wide product range: from styling pomades to anti-aging essentials—something for every grooming mood
- Strong brand reputation makes product launches feel like a sure thing
- Flexible MOQs, perfect for testing demand before going all in
- Educational resources drive upsells and help you become the grooming expert
Turns out, a good hair day is just one paraben-free step away from higher cart values.
Use cases:
- Building premium grooming bundles for subscription boxes
- Stocking your online store with sought-after men's skincare essentials
- Creating limited-edition gift sets for Father's Day or holidays
- Upgrading your Amazon or Shopify offerings beyond generic shaving cream
- Serving professionals or lifestyle brands targeting men's self-care trends
- Cross-selling in wellness or fitness-related ecommerce shops
Suited for:
Online store owners, marketplace sellers, and subscription box brands wanting modern, credible, high-margin grooming products for men.
Integrations:
Shopify, Amazon, custom ecommerce platforms, order management systems
